Getting Your Foot in the Door

Open 2 Design’s Matt Burtonwood shines a spotlight on the challenges around finding new design hires – and details what he looks for when it comes to fresh talent.

Hasbro’s Brian Chapman on inventors, inspiration and embracing disruption

Brian Chapman, Head of Global Design and Development at Hasbro, discusses why we’re in a great time for toy and game design.

Happy Puzzle Company founder Gavin Ucko lifts the lid on selling via TV shopping channels

What might you need to know to go on TV and sell toys and games? Gavin Ucko shares his thoughts!

Talking Games: Gross, animals, abstract… How to choose a theme for a kids’ game?

Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.

TOTY Awards 2022 winners revealed

Jazwares’ Squishmallows was named overall Toy of the Year, and also picked up the People’s Choice award and Plush Toy of the Year award.

Prolific toy and game inventor John Maxim passes away

Among John’s many licensed items were Ertl’s Bumble Ball, Crayola’s The Cutter, Irwin’s SpectraColor Image Pad, and Guzzlers from Ideal Toys.

Funko Games details 2022 Disney slate, including A Goofy Movie, Sleepy Hollow and Big Thunder Mountain titles

Funko Games is also bolstering its Something Wild range, with Something Wild: Spider-Man and Something Wild: Boba Fett.

WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

What is the Future of…?

PlayLenz’s Richard Heayes shines a spotlight on the tricky act of trend spotting… And which other elements inventors can rely on when predicting how concepts will resonat

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