“CoComelon HugMees by Squishmallows brings pre-schoolers an ultrasoft and uniquely lovable way to play and interact with their favourite CoComelon characters,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares

“We’re proud to launch the first-ever Chelsea doll with a removable back brace to continue to be more reflective of the world kids see around them,” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls at Mattel.

Mark Langley reveals how prototypes, playtests and pitches helped him find the right publisher

Buffalo Games’s John Bell on the magic ingredient that gets people saying, “Let’s play again again!”

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.

“We’re thrilled to have so many stellar UK licensees coming on board for 2023,” said Kerry Tarrant, Marketing Manager at IMC Toys.

Kids Brand Insight’s Steve Reece looks at how the industry’s creative community can best navigate the choppy waters of an inflationary crisis.

Hazel Reynolds, founder of Gamely Games, explores ways to kick-start creativity, including the power of embracing your inner artist…

“We’ve tried different names, tested over 400 challenges and been through more clay samples than you would believe,” said James Vaughan, Head of Game Development at Big Potato Games.

“Moose Toys’ continued innovation across multiple categories – boasting never-seen-before features that captivate, surprise and delight consumers – has propelled our notoriety and growth in the UK,” said Neil Shinner, CEO, UK and Europe, Moose Toys.