“Seeing the surprise and delight on a fan’s face is the ultimate creative fuel”: In conversation with Dan Meyer, Head of Brands at Bonkers Toys.

“The Play Creators Festival continues to be one of the best places to find exciting new innovation and the partners to bring it to life,” said Magdalena Eichhorn, Senior Manager, BlueJ Innovation and Inventor Relations at Jazwares.

McMiller’s Julian Miller talks us through the company’s latest slate of games – and reveals their process around deciding what to publish next.

“We react quickly when we see something that could make a real difference.”: In conversation with Marta Mirallas, Innovation Director at IMC Toys.

The cards in the game spotlight selections from his expansive wardrobe.

The set comes with 16 micro-world figures, including He-man, Teela, Skeletor & Evil-Lyn, as well as exclusive Cringer, Beast Man, Sorcerous and Zoar figures.

Kenny McAndrew – Co-Founder of Wow! Stuff Toys – talks origins… And The Book of Truth!

“Mojo Pitch provides a unique stage to connect with inventors we might never cross paths otherwise,” said Alexandre Garcia, Head of Game Design at Zygomatic.

Big mistake or great idea? What habitually creative people ask themselves when things go wrong…

“It’s a key moment for us to engage face to face with the inventor community, discover standout new IP and unlock fresh opportunities for new product development,” said Alpesh Patel, VP of Global Toy Design at TOMY.