Wynne-Jones IP’s Victor Caddy unpicks news of a new initiative from Amazon designers to tackle counterfeit products.

Coombes and Penn were also the design duo behind Big Potato’s Head Hackers game.

The session will see Ravensburger’s Shane Hartley and Jake Breish discuss the art direction behind the firm’s smash-hit game series.

We caught up with Azhelle to learn more about her history in the world of design, and what’s to come at The Toy Coach.

A nomination committee comprised of play experts, journalists, academics, retailers, and other toy experts will determine the official TOTY 2021 finalists.

The free resource and programme will educate users on how companies evaluate inventor concepts and what it takes to succeed.

The set will include a controller with a connecting cable and plug and even an opening slot for the Game Pak with a locking feature.

“Innovation is the lifeblood of our industry and its great to see so many wonderful new games and to honour the brains behind them,” said Cartamundi UK’s Daniel King

The session will be chaired by artist David Foldvari.

Graduates of the firm’s Shenkar Toy Invention Program will also be on the panel to discuss how the course paved the way for them to establish careers as toy inventors.