“Design registration is complex, arcane and often misunderstood,” said Victor Caddy, who heads up the new Designs team.

“Each year we look to this event for fresh, globally inspired ideas from the inventor community it attracts,” said PlayMonster’s Adam Hocherman.

“It’s the most dynamic battling toy ever, and with deep collectability and engaging entertainment, we are delivering a fully-rounded experience that meets kids where they are,” said Ronnie Frankowski, chief marketing officer at Moose Toys.

Sen-Foong Lim and Jay Cormier – creators of Junk Art, Akrotiri and more – on Scooby-Doo: Escape from the Haunted Mansion.

Voice technology offers education publishers, toy and game developers new avenues and approaches to creating immersive learning and play experiences

“Crayola is looking forward with anticipation to participating in our first Mojo Pitch and interacting with all the innovative inventors that attend this event,” said Joe Moll, Director of Product Design and Engineering at Crayola.

TAGIE-Award winner Aron Lazarus on how Bee Genius and the Genius Star came to be.

“Our collaborative approach and not for profit ethos means that we can offer an environmental solution for all UK companies who produce toys, not just the ones with the deepest pockets,” said Wastebuster founder Katy Newham.

“Mojo Nation is a great partner for us to find new concepts, observe the trends and to meet with the best inventors in the industry,” said Entertoyment’s Josep Pastor.

Designed by Omari Akil and Hamu Dennis, Summertime sees players outwit each other with a series of tricky decisions as they travel across Philly.