No one quite imagined 2020 to be the year it has been. Si digital’s Steven Piper looks at why it’s important to recognise the cultural shift that’s taken place and identify new opportunities.

While the branding will change, Hasbro will still sell Mr Potato Head and Mrs Potato Head.

“Inspired by the beauty trends taking over social media like makeovers and make-up crushing, we wanted to provide kids with a fun glam toy that allows them to express their creative style,” said Jazwares’ Laura Zebersky.

“This expanded product licensing partnership allows us to deliver an amazing line-up of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience,” said Hasbro’s Adam Biehl.

We caught up with Jared Wade, SVP of Design & Development at Hasbro, to learn more about his start in the industry and why inventors remain as important as ever to the company.

We caught up with Jude to delve into his approach to design, where he finds inspiration and what his time at LEGO taught him about working in the play space.

We caught up with Courtney to learn more about the origins of the company and find out about why its new range of games marks something of an evolution for the firm.

Products of Change’s Helena Mansell-Stopher looks back at how the events of 2020 put a spotlight on sustainability… And why she believes 2021 will be the year of fruitful collaboration and positive change when it comes to issues around eco-friendliness and toys.

Toy and Game School’s Adam Borton looks at some of the key things to consider when trying to license a toy or game, including prototyping, communication and dealing with feedback.

“The licensing industry has such a rich pool of creative design talent across lots of sectors, so we’re excited to dive in and celebrate the brilliant work being done,” said Mojo Nation’s Billy Langsworthy.