Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series

“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.

As Hasbro’s TRANSFORMERS turns 40, LEGO Icons Bumblebee designer Samuel Johnson reveals his creative process

More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…

“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build

Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.

Prolific game designer Phil Walker-Harding on 10 years of Sushi Go!

Phil Walker-Harding talks us through the 10th anniversary edition of Sushi Go! – and how the game played a big part in his decision to go full time as a designer.

Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box

“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.

Hasbro launches Monopoly drinking game, Monopoly Board Crawl

Sips are currency, so when players land on a property, they can buy it with a drink.

Spiel Essen 2024 hailed “a complete success”

“We have great plans ahead to keep Spiel up-to-date and attractive to exhibitors and visitors from all around the world,” said Florian Hess, Managing Director of Merz Verlag.

Cluedo at 75: The history and mysteries of the boardgame Clue… And why the inventor vanished!

What was the first Clue?! As the game turns 75, Deej Johnson looks at the inventor’s original patent.

Visitor registration for Toy Fair 2025 now open

The three-day showcase will be held from January 21st to 23rd 2025 at Olympia Events in London.

Build-A-Bear Workshop launches Bluey collection

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

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