Paladone to launch LEGO range in 2026

Paladone has signed a licensing agreement with the LEGO Group.

The partnership will see Paladone bring to market new formats that reflect the ‘immediately recognisable and much-loved LEGO building bricks and LEGO Minifigures’.

“We’re beyond excited to be building something amazing with the LEGO Group, one of the world’s most loved and iconic brands” said Jim Downey, Chief Executive Officer of Paladone.

“This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power, and we can’t wait to create fun, innovative products that fans of all ages will love”.

Barbara Echevarria, Senior Vice President of Global Licensing, Marketing and Product at Paladone, added: “This collaboration allows us to pair the LEGO Group’s timeless creativity with Paladone’s unique design perspective. From day one, the partnership has been smooth and collaborative, and we’re truly grateful for the support and shared vision that’s guided us along the way”.

The first joint product lines are already in development and will be on sale next year.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

YuMe Toys details 2026 slate, spanning IP like One Piece, Hello Kitty and Molang

“Our 2026 portfolio underlines YuMe’s commitment to building long-term partnerships with world-leading licensors,” said Michael Kwan, CEO of YuMe Toys.

Schleich debuts first Eldrador concept store at American Dream Mall’s Toys R Us store

“Collaborations like this allow us to transform an ordinary shopping trip into something extraordinary,” said Kelli Masilun, Senior Director of North American Marketing at schleich.

Spiel 2025 welcomes more visitors than ever before

“I don’t know of any other event that is as strong a springboard for a business’s launch as Spiel,” said Florian Hess, Managing Director of Merz Verlag and Executive Board Member of Spielwarenmesse eG.

Asmodee brings Ticket to Ride afternoon tea to DoubleTree by Hilton London-Victoria

The Ticket to Ride: First Journey Kids Afternoon Tea is hosted at the hotel’s Terminus Kitchen & Bar and features treats inspired by the game.

Jazwares named official worldwide plush licensee for FIFA World Cup 2026

“From the official mascot designs to celebrating the sport’s classic iconography, this collection is our tribute to the passion, pride, and unity that define the game,” said Sam Ferguson, Senior Vice President of Global Licensing at Jazwares.

CATAN movies, TV shows and animated projects in the works at Netflix

“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.