Peaky Blinders bolsters gaming presence with Risk, escape rooms and VR partnerships

Peaky Blinders, Banijay Brands, Alice Bernardi, Susan Waddell
Banijay Brands has detailed a raft of new licensing deals for Peaky Blinders, in collaboration with series owner and producer Caryn Mandabach Productions.

A Peaky Blinders edition of Risk has launched in GAME stores across the UK, while Endemol Shine Brazil has partnered with Escape 60 for a Peaky Blinders themed escape room.

Elsewhere, a VR game – Peaky Blinders: The King’s Ransom – is set to launch this year from Maze Theory.

“Peaky Blinders is a global phenomenon which translates incredibly well in the brand licensing space,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

“It is a hot property right now, with a surge in demand from both audiences, and licensees who are keen to work with us. By collaborating with experienced and reliable partners, we are able to continue offering high-quality products and experiences for fans of the show to enjoy for years to come.”

Susan Waddell, Managing Director at Caryn Mandabach Productions, added: “We are thrilled with the response to the most recent book and game launches and even more delighted to see these new products come to market which we know our global Peaky Blinders fanbase will be delighted with.”

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