The Point.1888 eyes UK toy partners for Super Sema

The Point.1888 has been appointed as the UK and Eire licensing agency for YouTube series, Super Sema.

According to a release from The Point.1888, early response to the brand from potential partners across toys, apparel and publishing has been “phenomenal”.

“Super Sema is an incredibly powerful series which embodies strength, curiosity, innovation, and confidence,” said Bethan Garton, CCO at The Point.1888.

“We’re thrilled to be able to play a part in delivering an inspiring role model to kids throughout the UK via product. The team at Kukua have worked to deliver an outstanding property and we can’t wait for more kids to discover Sema and her world.”

Super Sema follows the adventures of a 10-year-old African girl, Sema, and her twin brother MB, as they embark on a mission to protect their village from a robot villain. The series is produced by Kukua, with a female-led team that includes CEO Lucrezia Bisignani and actress and children’s author Lupita Nyong’o.

“We’re committed to build a franchise that is fuelled by diversity, kid-power, STEAM skills and creativity,” said Kukua CEO Lucrezia Bisignani.

“We look forward to partnering with like-minded and best-in-class licensing and publishing partners to continue to entertain and empower a generation of children!”

UTA represents the brand in the North America.

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