Spin Master teams with Supercell for toys based on Clash of Clans, Clash Royale and Brawl Stars

Spin Master has partnered with Supercell to develop and distribute toys and collector items inspired by Supercell’s gaming brands Clash of Clans, Clash Royale and Brawl Stars.

The collection will span collectible figures, plush and accessories.

“Supercell has created global franchises with deep character rosters and passionate fanbases,” said Doug Wadleigh, Spin Master’s President, Toys.
“This collaboration is a perfect match for Spin Master’s expertise in translating digital-first properties into innovative toys and collectibles. We’re ready to bring the action and adventure of Clash of Clans, Clash Royale, and Brawl Stars for fans ‘IRL’.”

Rob Lowe, Chief Marketing Officer of Supercell, added: “Our goal has always been to create games that are played for years, and we always want to deliver amazing products and experiences that serve the fandom of those millions of players. Bringing the heroes from our games into the physical world is an authentic new way for our community to connect and express their passion.

Andrea Fasulo, Head of Global Licensing, Supercell, said: “Spin Master was the perfect partner to make that a reality – a team that truly understands how to bring vibrant gaming worlds to life in ways that will genuinely excite our fans. We can’t wait to show them what we’re creating together,” said Andrea Fasulo, Head of Global Licensing, Supercell.

The new product line is expected to launch in Summer 2027. The partnership was brokered byWildBrain CPLG, on behalf of Supercell.

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