Sweet Spot Studio scoops Toy of the Year award from Mattel for work on Thomas & Friends TrackMaster Dino Escape

At this year’s Mattel Inventor Showcase, Michigan-based invention house Sweet Spot Studio Inc scooped the Toy of the Year award.

The award was given to the firm, run by Jon and Sarah Vanderbeek, for their work on the Fisher-Price Thomas & Friends TrackMaster Dino Escape set.

Having both been mentored under toy legends at Bang Zoom Design and The Obb, the Vanderbeek’s have gone on to develop major brand launches for IP spanning Jurassic Park, Nerf, Thomas the Train and Hot Wheels, and also spread the love for invention by putting on STEAM workshops with kids from local schools in their town of Saugatuck.

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