Teens and adults fuelling growth in European toy markets, says Circana

“We’re seeing a rise in serious toy collectors, fans of pop culture and those who take gaming, puzzling and playing to another level,” said Frédérique Tutt, Global Industry Advisor for Toys at Circana.

Licensed products make up 27% of European toy sales this year, reports Circana

“The licensing of toys is keeping the sector in great shape as we move into the all-important Q4 holiday period,” said Melissa Symonds, UK Toys Director for Circana.

The NPD Group rebrands as Circana following IRI merger

“Circana is undeniably best positioned to advise the world’s leading brands and retailers across almost every industry on how to identify opportunity, ignite innovation and grow well into the future,” said Kirk Perry, President and CEO at Circana.

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