Design

“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.

Created by Prospero Hall and Wonder Forge, and published by Ravensburger, Villainous is a card game that sees players step into the shoes of iconic Disney baddies.

“Having a day that’s focused on toy concepts and design is a great thing for the industry; it gathers good people and sparks good discussions,” said Character Options’ Jon Elliott.

Elsewhere, Carpe Diem, Detective and Wingspan will battle it out for the Kennerspiel des Jahres

The video details the journey of Skulk from concept to shelf.

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Disney’s Josh Silverman.

The three-day festival is moving one week earlier than previously announced (2nd – 4th September).

“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.

We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.

“We’re hoping the event is going to be a great way to meet with inventors that are relevant to us, helping us to find our next key concept or idea,” said Mookie’s Claire Olewnik.