Empathy

With new products on the way, and a collaboration with play expert Yesim Kunter in full swing, we caught up with both Phil Tottman, CEO and founder of Book of Beasties, and Yesim to find out more about the company’s approach to game design.

“As leaders in the dolls category, we’ve always known that doll play has a positive impact on kids, but up until now, we have not had neuroscientific data that demonstrates these benefits,” said Lisa McKnight, SVP and Global Head of Barbie and Dolls, Mattel.