Fortnite

“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.

“This expanded product licensing partnership allows us to deliver an amazing line-up of Fortnite-inspired toys and collector items that we’re confident fans will be excited to experience,” said Hasbro’s Adam Biehl.

To celebrate the move, Hasbro and Epic Games are also teaming up to release a Fortnite x G.I. Joe Collab Snake Eyes: Zero Point Edition figure.

“This elite group of nominees is truly representative of the global licensing community, showcasing the creativity and innovation that is part of our industry’s DNA,” said LIMA president Maura Regan.

The aim, of course, is to be the last player standing.

“We are thrilled to be part of the Fortnite experience,” said Jazwares CEO Judd Zebersky.

IMG Licensing is now talking to potential product partners for the mammoth video game property.