Horizon Group USA

The Play-Doh Fizzie Compound NERF Edition holds an orange-scented crunchy Fizzie compound and comes with mini NERF darts that can be mixed in.

The line blends a ‘K-pop aesthetic with trend-forward DIY kits and stationery designed for Gen Z and Alpha fans’.

Jeehyun Kim – Associate Product Development Manager in licensing at Hasbro – talks us through recent highlights for the two beloved brands.

“Applying Horizon Group’s innovative approach to the Star Wars brand has enabled us to make science subjects even more accessible to fans of all ages,” said Evan Buzzerio, Chief Commercial Officer & Partner at Horizon Group USA.

Horizon Group USA’s Evan Buzzerio on arts, crafts and creativity