Posted on 26th January 2026
By Billy Langsworthy

Horizon Group USA has launched a KPop Demon Hunters range spanning jewellery kits, stationery and more.
Currently available at Target and Walmart, the line blends a ‘K-pop aesthetic with trend-forward DIY kits and stationery designed for Gen Z and Alpha fans’.
The rollout kicks off with seasonal launches for Valentine’s Day and Easter, followed by a full-scale expansion into major mass and e-commerce retailers throughout the year.
Product highlights include DIY jewellery and accessory kits, premium journals and stationery, and sketch sets, puffy stickers and pencil pouches.
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