Hugimals

“From our earliest conversations with the Hugimals team, there was clear alignment in how our brands approach emotional connection and thoughtful product design,” said Karen Branson, Chief Commercial Officer at Relatable.

Hugimals founder Marina Khidekel discusses the wellness benefits of her plush line’s ‘hugging you back’ effect.

Away from the core list, there was also a special mention for Cubles, a line of cardboard build-your-own-toys.