Masters of the Universe

“Our new line, designed for collectors and new fans alike, provides a modern interpretation of these classic characters,” said Mattel’s PJ Lewis.

The UNO movie will be an action heist comedy set in the underground hip hop world of Atlanta.

The platform will sell a range of curated items that offer a peek inside Mattel’s creative process, as well as serving as a hub for collaborations with artists, designers, musicians and creators.

“We know parents and caregivers want to share what they love with their children and we will continue to help create these playful connections between kids and the grownups in their lives,” said Fisher-Price’s Chuck Scothon.