Peppa Pig

TOMY’s Morgan Weyl on the shared brand values of Toomies and PEPPA PIG

“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

Marco Moroso – Head of Creative at HTI – on the value of simplicity

HTI’s Marco Moroso talks us through the firm’s PEPPA PIG range – and how it involved ‘reversed cubism’!

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

LEGO’s Michaela Edgerley Šťovíček and Léa Milson on bringing Peppa Pig into DUPLO

“The characters’ heads are completely new elements!”: LEGO Element Designer Léa Milson and Michaela Edgerley Šťovíček, Head of Product for LEGO DUPLO, take us inside the design process of the new Peppa Pig sets.

LEGO debuts Peppa Pig DUPLO sets

“Our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series,” said Roberta Cardazzo, Design Manager at the LEGO Group.

Peppa Pig to get LEGO DUPLO treatment

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

WowWee and LEGO triumph at 2020 Licensing International Excellence Awards

Elsewhere, Peppa Pig was named Best Licensed Brand in the Entertainment/Character Brand (Animated) category.

LEGO Harry Potter and Wow! Stuff’s Invisibility Cloak triumph at Licensing Awards 2019

Elsewhere, Peppa Pig was named Best Pre-School Licensed Property while Harry Potter scooped Best Children’s or Tween Licensed Property.

Hasbro welcomes Peppa Pig and PJ Masks to its portfolio following eOne acquisition

“The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling,” said Brian Goldner, Hasbro chairman and chief executive officer.

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