Play Creators Conference

What can you do to give your toy or board game the best chance of success in a pitch? How do inventor relations execs nail their pitches to buyers? And which ‘P’ is most important: the person, the product or the pitch itself? All this and more is discussed in this ‘Perfect Pitch’ panel session.

This session looks at the design and invention process behind Trapped, a new series of escape room games published by Golden Bear that turns any room in your house into an escape room.

We caught up with Tim Kilpin, President at PlayMonster, to find out more about his journey in the industry to date, and why PlayMonster’s latest launch – Snap Ships – is something special.

How has Spin Master’s Toy Invention Program at Shenkar helped to create a thriving inventor scene in Israel? What’s the difference between a design course and an toy invention course? And with Spin launching a similar program in Canada last year, what does future international expansion for the course look like?

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that WordWhizz Deej Johnson is posing to Alpha’s Darren Lee Phillipson in this Desert Island Picks interview.

What makes for great licensed toys and games? How can brands successfully engage with the inventor community? And what are licensors looking for in a perfect toy partner? All this and more is explored in the Playing with Brands Panel session.

This panel delves into the good, the bad and the ugly of life as a solo toy inventor; looking at the importance of collaboration, whether companies treat solo creators different from bigger invention studios and what some of the perks of going it alone are.

Celebrating 90 years of Fisher-Price, this panel session features Fisher-Price designers and external inventors discussing why Fisher-Price has thrived for so long, and what the key is to creating great product for the brand.

This panel session delves into why inventors are important to Universal, what’s key to inventing for Universal IP and what opportunities are there to explore within the firm’s portfolio of brands, spanning Jurassic World to Universal Monsters.

Trend Bible founder and CEO Joanna Feeley pinpoints the trends that have accelerated as a direct consequence of the pandemic and shares how inventors and toy firms alike can identify future opportunities to stay resilient and relevant in the face of these unprecedented changes.