Target

The Upside Agency’s Jaime Wolanski reveals the surprising truth about getting games into Target

Jaime Wolanski on why getting games to retail has dramatically changed in the past few years…

Target readies LEGO lifestyle collection spanning apparel, homewares and pet toys

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

Sanrio teams with Bandai for Hello Kitty Tamagotchi

“We’re so excited to partner with Bandai America on the portable Tamagotchi that will offer fans a fun and interactive way to connect with their friend Hello Kitty throughout the day,” said Sanrio’s Susan Tran.

Watch: Buyers & Inventors: Should these worlds collide?

Can an inventors’ track-record be a key factor in buying decisions? Should there be more knowledge-sharing happening between these two areas of the industry? Are publishers doing enough to shine a light on their inventor items? All these questions, and more, are tackled in this Buyers & Inventors panel session.

Blockbuster’s back! Big Potato’s Tristan Hyatt-Williams on resurrecting the video rental store for its latest party game

We caught up with Big Potato’s Tristan Hyatt-Williams to find out why people are excited about the return of Blockbuster (even if only in party game form).

Target to meet toy designers at The Toy Association’s Fall Toy Preview

The move is part of programme launched in February at Toy Fair 2018 called Target’s Open Innovation Project.

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