Sanrio teams with Bandai for Hello Kitty Tamagotchi

Sanrio has teamed with Bandai America to launch Hello Kitty Tamagotchi.

“Tamagotchi has been an incredible brand for Bandai America for over two decades and we’ve had many collaborations within that time period,” said Tara Badie, Bandai America Marketing Senior Director.

“Like Tamagotchi, Hello Kitty is a universally loved brand and we can’t wait to see the fans reactions!”

The new Hello Kitty Tamagotchi is available now for pre-sale purchase and will be at Hobby Shops, GameStop and Amazon starting December 1, 2020. All other retailers, like Target and Walmart, will feature the new collection starting January 2021.

“For generations, Hello Kitty has connected with people through friendship,” added Susan Tran, Director of Brand Marketing at Sanrio, Inc.

“We’re so excited to partner with Bandai America on the portable Tamagotchi that will offer fans a fun and interactive way to connect with their friend Hello Kitty throughout the day.”

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