TinkerTini

This panel session delves into why inventors are important to Universal, what’s key to inventing for Universal IP and what opportunities are there to explore within the firm’s portfolio of brands, spanning Jurassic World to Universal Monsters.

The free resource and programme will educate users on how companies evaluate inventor concepts and what it takes to succeed.

The session, chaired by TinkerTini’s Trina McFarland, will delve into the good, the bad and the ugly of life as solo invention studios.

In partnership with NPD, TinkerTini has created the “NPD: Inventors Edition Report” providing item and category performance data for TinkerTini’s registered inventors.

TinkerTini’s Kate Soanes looks at how a passion for Roller Derby and tabletop games paved the way for the firm’s latest innovation aimed at helping games companies better leverage the inventor community.

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.

The TinkerList aims to be ‘a proud representation of a functional relationship between an entire industry and the independent inventing community’.

We caught up with McFarland to find out more about her approach to Inventor Relations and how she assesses the state of creativity in the industry at present.