Trina McFarland

TinkerTini’s Trina McFarland on evolving, rebranding and doing things for the right reasons

TinkerTini’s Trina McFarland on why good Inventor Relations is more important than a great pitch.

TinkerTini’s Trina McFarland looks at the many initiatives and services out there providing companies with access to inventors and outside ideas… And why a combination of them holds the key to successful external outreach.

“TinkerTini can’t wait to step-in and help Toy Creators Academy graduates take their concepts to the finish line,” said Trina McFarland, Owner and General Manager of TinkerTini.

This panel delves into the good, the bad and the ugly of life as a solo toy inventor; looking at the importance of collaboration, whether companies treat solo creators different from bigger invention studios and what some of the perks of going it alone are.

This panel session delves into why inventors are important to Universal, what’s key to inventing for Universal IP and what opportunities are there to explore within the firm’s portfolio of brands, spanning Jurassic World to Universal Monsters.

The session, chaired by TinkerTini’s Trina McFarland, will delve into the good, the bad and the ugly of life as solo invention studios.

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.

The TinkerList aims to be ‘a proud representation of a functional relationship between an entire industry and the independent inventing community’.