YuMe Toys

Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

“What our team have achieved in bringing to life the popular IPs – from design to fabric, packaging to price-point – is truly unique and fantastic,” said Ken Goodisson, Commercial Director, EMEA, YuMe Toys.

“Our product development team have done a fantastic job at encapsulating Disney’s 100 years of wonder through this collection that’s simply stunning to play with and display,” said Ken Goodisson, Commercial Director, EMEA at YuMe Toys.