Zuru

“The partnership with FIFA reinforces Zuru’s commitment to delivering innovation and excitement through licensing”, said Aneisha Vieira, Head of Licensing and Partnerships at Zuru.

“London is a powerhouse of innovation and talent, and opening this showroom puts us right at the centre of it,” said Nick Mowbray, Founder and CEO of Zuru Group.

“The goal is to expand the range so there’s a character for everyone”: Chelsea Stevens, Senior Marketing Manager at Zuru, talks Hug-A-Lumps.

“Plush is a core category for our business and Hug-A-Lumps is just getting started,” said Will Collinson, General Manager of Zuru UK & Europe.

We caught up with Michele to find out more about the origins of YWow, and how the firm is looking to engage with the inventor community.

“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.

We caught up with Zuru’s creative director, Adam Woods, to discuss the origins of Boppi the Booty Shaking Llama, as well as delve into the firm’s ‘bold and disruptive’ creative culture.

“Zuru works diligently to bring innovation to market and to stand by its inventors,” said Anna Mowbray, Zuru’s chief operating officer.