L.O.L. Surprise! named Toy of the Year for third year in a row at TOTYs

The winners of this year’s Toy of the Year Awards have been unveiled.

MGA Entertainment’s L.O.L. Surprise! won the Toy of the Year for the third year in a row, while ZURU’s Rainbocorns Ultimate Sequin Surprise Series 2 took home the “People’s Choice” award for pulling in the most online votes from consumers.

TOTY awards were handed out in 16 categories and given to the following:

Action Figure of the Year: Disney Pixar Toy Story Basic Figures by Mattel
Collectible of the Year: L.O.L. Surprise! Winter Disco Series by MGA Entertainment
Construction Toy of the Year: LEGO CITY Deep Space Rocket and Launch Control by LEGO
Creative Toy of the Year: Star Wars: Galaxy’s Edge Droid Depot Custom Astromech Units by Disney Parks
Doll of the Year: L.O.L. Surprise! O.M.G. Fashion Dolls by MGA Entertainment
Game of the Year: Pictionary Air by Mattel
Infant/Toddler Toy of the Year: Fisher-Price Linkimals by Mattel
Innovative Toy of the Year: Harry Potter Invisibility Cloak by Wow! Stuff
License of the Year: Baby Shark by Pinkfong
Outdoor Toy of the Year: Create A Castle by Create A Castle
Playset of the Year: Mars Space Station by Playmobil
Plush Toy of the Year: Pinkfong Baby Shark Song Puppets with Tempo Control by WowWee
Preschool Toy of the Year: Coding Critters by Learning Resources
Specialty Toy of the Year: LEGO Stranger Things The Upside Down by LEGO
STEM/STEAM Toy of the Year: LEGO BOOST Star Wars Droid Commander by LEGO
Vehicle of the Year: Hot Wheels Mario Kart Die-Cast Vehicle Assortment by Mattel

During the ceremony, three visionaries were inducted into the esteemed Toy Industry Hall of Fame – Thomas Chan, founder & CEO of Playmates Toys Inc.; Thomas G. Murdough, Jr., founder of Little Tikes, Step2, and Simplay3; and the late Harry Kislevitz, founder of Colorforms Corporation.

“The TOTY’s are renowned as the ‘Oscars’ of the toy industry, independently judged, and recognize the best and brightest products and the people who design, manufacture, and sell them,” said Steve Pasierb, president & CEO of The Toy Association.

“We commend this 20th anniversary year’s outstanding TOTY winners and esteemed Hall of Fame inductees who have captured kids’ hearts and inspired millions through play. The over 600 TOTY entrants and the program itself reflect the toy community’s unmatched passion, innovation, and creativity all while raising vital funding for The Toy Foundation’s philanthropic mission of serving children in need.”

—–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Hasbro teams with tonies for ‘Learn with Peppa’ Tonie

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

Hasbro strikes deal with Playmates to produce and distribute Power Rangers toys

“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long-time fans and a new generation of children,” said Karl Aaronian, Playmates’ SVP of Marketing.

Moose Toys debuts Despicable Me collection, including ‘Ultimate Fart Blaster’

“There are a number of ‘firsts’ in this new line that are sure to amuse and entertain fans of all ages,” said Joe Smith, vice president of global and U.S. marketing, licensed brands, Moose Toys.

WildBrain CPLG details Playmobil collabs with Zara, Lyle & Scott and more

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

Kids Industries launches suite of services aimed at helping brands “unravel the mysteries of fandom”

“For brands seeking to unravel the mysteries of fandom and unlock unprecedented growth opportunities, this promises to be a game-changer,” said Gary Pope, CEO at KI.

WiT details 2024 WiT Foundation Scholarship

“This program advances WiT’s commitment to foster an industry culture where every woman can thrive,” said Angelina Castro and Kristin Lecour, WiT Scholarship Co-Chairs.