Star Wars

Horizon Group USA debuts Star Wars STEM kits

“Applying Horizon Group’s innovative approach to the Star Wars brand has enabled us to make science subjects even more accessible to fans of all ages,” said Evan Buzzerio, Chief Commercial Officer & Partner at Horizon Group USA.

Fisher-Price debuts Imaginext Star Wars Darth Vader Bot

Darth Vader Bot stands over two feet tall.

LEGO celebrates 40 years of Return of the Jedi with Chewbacca set

“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.

Fantasy Flight Games putting “unprecedented resources” behind Star Wars: Unlimited

“Whether you are a casual player, competitor or collector, there’s something for everyone in this game,” said Jim Cartwright, Product Strategy Director for Fantasy Flight Games.

Deirdre Cross – General Manager, Head of Funko Games – on why Star Wars is a dream licence

Funko Games’s Deirdre Cross discusses the stylised figures and immersive play of Star Wars: Rivals

Mattel designer Michael Kadile talks creativity, charity – and floating a crib from The Mandalorian

Michael Kadile on how he made a floating crib from The Mandalorian… To raise $12,000 for charity!

Eolo’s Director of Fun Alex Prieto on what he looks for in a product, and living by his motto: keep smiling!

Eolo’s Alex Prieto talks about growing up in toys, smiling on and why he makes fun product videos.

Toy Design: It’s Not Just Child’s Play

The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form

The New Normal

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

US toy sales up 16% in 2020, reports NPD Group

“The growth we’ve seen in the toy industry speaks to the fact that parents are willing to put their children’s happiness above all else,” said The NPD Group’s Juli Lennett.

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