Star Wars

New range will also include several original Star Wars games, as well as a line of Marvel titles.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

With multiple modes of play and functions spanning a self-balancing wheel, moving head and antennas, sound effects and light-up LED eyes, we caught up with Hasbro’s Phil Sage to learn more about what went into creating the D-O Interactive Droid.

Hasbro’s D-O Interactive Droid boasts a self-balancing wheel, multiple modes of play, moving head and antennas, and features light-up LED eyes, sound effects, and premium deco inspired by its appearance in the upcoming Star Wars: The Rise of Skywalker.

Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

The philosophy behind Unexpected Games arose from Konieczka’s desire for a studio focused on innovation and idea incubation.

“Twenty years on, the Force is still with us and there’s still so much more to come,” said LEGO’s Jens Kronvold Frederiksen.

The top selling themes in 2018 were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO Ninjago.

First product to grace HASLAB is Jabba’s Sale Barge; the largest Star Wars product Hasbro has ever created.

Products from the likes of Propel, Sphero, LEGO and Lenovo featured in Disney’s Force Friday II initiative.