Tara Duncan Tonie to launch later this year

Posted on 5th June 2023 By Billy Langsworthy

Tara Duncan, Tonie, Laurent Taieb

Princess Sam Consumer Products has teamed up with tonies for a Tara Duncan Tonie.

Based on the recent TV series inspired by Sophie Audouin-Mamikonian’s bestselling books, the Tara Duncan Tonie is coming to France, Belgium, Monaco, Luxembourg, Switzerland first, where it will appear at a wide range of retailers from Fall of this year.

“The Toniebox is ideal for the fun, excitement and fantasy that has made so many youngsters fans of the show and its delightful characters,” said Laurent Taieb, Head of Licensing for the Princess Sam Consumer Products division.

“We are enormously excited to be bringing Tara Duncan to this major toy brand in this major market. This is an important early deal in what we are sure will be a fast-growing licensing campaign as Tara Duncan continues to engage more and more children all over the world.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

Laurent Taieb Tara Duncan Tonie

More Recent News

Zuru, Ballerz, Chloe McKenzie, Aneisha Vieira

Zuru readies NFL Ballers

“NFL Ballers is built for the way fans collect today – instantly recognisable stars, real chase mechanics, and a price point that keeps the thrill of the pull within reach,” said Chloe McKenzie, Global Marketing Director Zuru.

Hasbro, Sixth Wall, Chris Cocks, Roberta Thomson

Hasbro launches AI studio Sixth Wall to give partners a framework for bringing its characters into AI experiences

“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.

Brand Licensing Europe, BLE, Ella Haynes

Visitor registration now open for BLE 2026

“BLE 2026 is set to be the biggest edition yet,” said Ella Haynes, BLE event director.

LEGO, Pokémon, Gaku Susai, Julia Goldin

LEGO brings SMART Play tech to Pokémon sets

“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.

Asmodee, Roger Martin

Asmodee readies Star Wars: Unlimited Icons

“We can’t wait for fans, both old and new, to get their hands on the set and show the community what they’re made of,” said Roger Martin, Marketing Director at Asmodee.

Bigjigs Toys, Sam Ireland

Bigjigs Toys issues warning over rise in fake NeeDoh product

“The safety of children is always our top priority, and we’re concerned that these knock-offs not only fail to deliver the same quality experience, but may also expose customers to unregulated, harmful chemicals,” said Sam Ireland, Operations Director of Bigjigs Toys.

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.