John Lewis sees parents becoming ‘more mindful’ as wooden toy sales rise

Posted on 18th April 2019 By Billy Langsworthy

John Lewis
John Lewis has identified that sustainability and tech are set to be key trends for parents of nursery children this year.

In the retailer’s annual Nursery report, the firm states that sustainability is a key trend, with sales of John Lewis’ wooden toy range up 15% on last year.

The study also identifies that parents are looking to buy nursery items that boast longevity, as well as quality.

Elsewhere, the retailer also states that gadgets like the Whisbear E-zzy the Sloth Monitor (an app connected sleeping aid and baby monitor) will be a key driver in the nursery space this year.

Two toys made it into the report’s ‘Top 10 Things on Parents’ Wishlists’: Sophie La Giraffe from Vulli and Sweet Dreamers’ Ewan the Dream Sheep Deluxe.

Read the entire John Lewis Nursery 2019 Report here (https://www.johnlewispresscentre.com/reports).

gadgets John Lewis nursery Parents Retail retailer Sustainability Tech trends

More Recent News

CATAN, Netflix, Thomas Koegler, Asmodee, Jinny Howe

CATAN movies, TV shows and animated projects in the works at Netflix

“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.

Jazwares, Warner Bros., Gerhard Runken

Jazwares and Warner Bros. Discovery debut plush range across brands like IT, Gremlins and more

“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Hasbro, Netflix, Monopoly

Hasbro to launch KPop Demon Hunters edition of Monopoly Deal

The game sees players collect item cards featuring the objects that Rumi, Mira and Zoey need to pull off the show and seal the Honmoon.

Hasbro, Mattel, Marian Lee, Roberto Stanichi, Tim Kilpin, Netflix

Hasbro and Mattel sign as global co-master toy licensees for Netflix’s KPop Demon Hunters

“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.

Mattel, Nick Karamanos, Paul Gitter

Mattel renews global licensing agreement for Disney Princess and Frozen dolls

“Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

Asmodee, Eric M. Lang, Rob Daviau, Thomas Kœgler

Asmodee acquires Cthulhu: Death May Die

“Cthulhu: Death May Die is a strong brand with exciting development potential,” said Asmodee CEO Thomas Kœgler.

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.