John Lewis sees parents becoming ‘more mindful’ as wooden toy sales rise

Posted on 18th April 2019 By Billy Langsworthy

John Lewis
John Lewis has identified that sustainability and tech are set to be key trends for parents of nursery children this year.

In the retailer’s annual Nursery report, the firm states that sustainability is a key trend, with sales of John Lewis’ wooden toy range up 15% on last year.

The study also identifies that parents are looking to buy nursery items that boast longevity, as well as quality.

Elsewhere, the retailer also states that gadgets like the Whisbear E-zzy the Sloth Monitor (an app connected sleeping aid and baby monitor) will be a key driver in the nursery space this year.

Two toys made it into the report’s ‘Top 10 Things on Parents’ Wishlists’: Sophie La Giraffe from Vulli and Sweet Dreamers’ Ewan the Dream Sheep Deluxe.

Read the entire John Lewis Nursery 2019 Report here (https://www.johnlewispresscentre.com/reports).

gadgets John Lewis nursery Parents Retail retailer Sustainability Tech trends

More Recent News

Basic Fun!, Lisa Doiron, Robert Prinzo

Basic Fun! debuts Harry Potter x Care Bears collection

“We are beyond excited to connect the worlds of Care-A-Lot and Hogwarts for an enchanting crossover that’s rich in character details and filled with heart,” said Lisa Doiron, Vice President of Global Brand Marketing at Basic Fun!

BTHA, Toy Fair, Majen Immink

Student Design Seminar returns to London Toy Fair

The British Toy & Hobby Association has partnered with Mojo Nation to curate sessions aimed at inspiring university design students and nurturing the next wave of toy and game innovators.

Craft Buddy, Gary Wadhwani

Craft Buddy reflects on banner year of growth and award-wins

“With a strong product pipeline, new licensing partners and optimum operational capability, we’re welcoming 2026 with sparkling positivity,” said Gary Wadhwani, Co-Founder of Craft Buddy.

LEGO, Julia Goldin

LEGO readies LEGO SMART Play – an interactive platform boasting sensors, miniature speakers, lights and more

“We truly believe we are setting a new standard for interactive, imaginative experiences,” said Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the LEGO Group.

Abstractable, Fi Murray, Making Things, Gibsons

Abstractable, Whirly Derby, In a Nut Shell and more in the running for Gift of the Year awards

Gibsons’ Abstractable comes from Making Things’ Fi Murray while Big Potato’s Whirly Derby is invented by Tedman Getschman.

Wow! Stuff, Libertas Brands, Fuggler, Graeme Taylor, Mark Kingston

Wow! Stuff to launch Fuggler Puppetronics in 2026

The range will be able to blink, chatter and ’cause mayhem on command’.

Latest Jobs

View all jobs

Upcoming Events

View all events
Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.