Parents

“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

LEGO artist, designer and author Warren Elsmore talks creativity and how parents make him cringe

As his Brick Wonders exhibit ends a long-and-popular run in South London, we speak with LEGO designer, artist and author, Warren Elsmore.

Brits spend an average of £159 on a newborn’s toys in their first year

In a baby’s second year, the average spent on toys rises to £208.

John Lewis sees parents becoming ‘more mindful’ as wooden toy sales rise

Sales of wooden toys are up 15% at John Lewis this year.

Voice activation to become kids’ preferred operating system this year, predicts Kids Insights

“Gen Speak – children using a smart speaker to call up content, answer a homework question or order a new pair of trainers with their own pre-paid credit card – is rapidly becoming the new normal in many homes, and we see this trend continuing,” said Kids Insights’ Nick Richardson.

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