John Lewis sees parents becoming ‘more mindful’ as wooden toy sales rise

“By bringing our hit DIY collectibles into an interactive mobile game, we’re giving fans a whole new way to engage with the MGA’s Miniverse brand,” said Jason Larian, President of MGA Studios.

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

“Bananagrams shares our family-driven values and embodies everything we represent at Moose,” said Paul Solomon, CEO and Co-Owner of Moose Toys.

In the running this year are Matthew Dunstan, Grégory Grard, Tomáš Holek, Ryan Laukat and Paolo Mori.

The Polly Pocket X Clueless Compact boasts a heart-shaped exterior and features three dolls of Cher, Dionne and Tai.