Posted on 18th April 2019
By Billy Langsworthy

John Lewis has identified that sustainability and tech are set to be key trends for parents of nursery children this year.
In the retailer’s annual Nursery report, the firm states that sustainability is a key trend, with sales of John Lewis’ wooden toy range up 15% on last year.
The study also identifies that parents are looking to buy nursery items that boast longevity, as well as quality.
Elsewhere, the retailer also states that gadgets like the Whisbear E-zzy the Sloth Monitor (an app connected sleeping aid and baby monitor) will be a key driver in the nursery space this year.
Two toys made it into the report’s ‘Top 10 Things on Parents’ Wishlists’: Sophie La Giraffe from Vulli and Sweet Dreamers’ Ewan the Dream Sheep Deluxe.
Read the entire John Lewis Nursery 2019 Report here (https://www.johnlewispresscentre.com/reports).
More Recent News
“We’re delivering a brand that’s brave, bold and brilliantly positioned for today’s playful gift shopper,” said Courtney Wood, Founder of Bubblegum Stuff.
“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.
“The new features will make it even easier for attendees to find their way around the show and create even more efficient schedules,” said Laura Freedman-Dagg, Head of Retail at BLE.
“We see growing demand for elegant, small-format games, and Steffen Spiele fills that niche perfectly,” said Julien Sharp, Country Manager at Asmodee US.
“The Wonder Women Awards is a reminder that our greatest strength lies in how we uplift and celebrate one another,” said Co-Chairs Nancy Molenda and Deirdre Cross.
“Fandom isn’t just emotional anymore – it’s expressive, social and powerful,” said Gary Pope, CEO and Co-Founder of Kids Industries.