The Toy Association celebrates opening of Toy Building in LA

The Toy Association celebrated the grand opening of its new Toy Building in El Segundo today, located in the heart of LA’s ‘Toy District.’

The Toy Building brings together global toy companies, mid-sized manufacturers and emerging startups, with showrooms to connect buyers, licensors and key decision makers for toy previews and private meetings.

“The strategic opening of The Toy Building further establishes Southern California as a key hub for international trade, innovation and business in the toy and play sector – a $100+ billion global industry that supports tens of thousands of U.S. jobs across design, manufacturing, distribution, and retail,” said Greg Ahearn, President and CEO of The Toy Association.

“The Toy Building provides toy manufacturers from around the globe the opportunity to establish a West Coast presence, helping businesses to work together and thrive, making El Segundo’s Toy District an economically important and growing part of the LA business landscape.”

Tenants of The Toy Building include Hasbro, LEGO, Crayola, Funko, Playmobil, Crazy Aaron’s, Faber-Castell, and many more.

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