TOMY teams with Nintendo for Super Mario Toomies collection
TOMY has teamed up with Nintendo to launch a Super Mario Toomies preschool line.
The first wave launches in March, with a second line landing in August.
The spring range introduces a mix of character water squirters, pouring toys and a water-play pipe set inspired by Super Mario elements. The line-up includes Mario, Goomba, Super Mushroom and Fire Flower, along with a playful pipe-themed set and colourful nesting cups.
“Mario has a unique ability to bring generations together,” said Morgan Weyl, MD of Licensing & Global Development at TOMY.
“Partnering with Nintendo allows us to take the timeless creativity of the Mushroom Kingdom and reimagine it through Toomies’ playful preschool lens. This range is designed to spark joy, imagination and shared family moments, starting with bath time.”
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