WowWee debuts toy range based on Baby Shark craze

“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.

“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

The game sees players collect item cards featuring the objects that Rumi, Mira and Zoey need to pull off the show and seal the Honmoon.

“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.

“Disney Princess and Disney Frozen capture hearts around the world, and we’re thrilled to extend our relationship,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“Cthulhu: Death May Die is a strong brand with exciting development potential,” said Asmodee CEO Thomas Kœgler.