2026 TOTY winners revealed

The winners of the 2026 Toy of the Year Awards – the TOTYs – have been revealed.

Spin Master’s Primal Hatch scooped the Toy of the Year accolade, as well as the Action Figure of the Year award. Elsewhere, Pokémon Trading Card Game: Mega Evolution Elite Trainer Box took home the People’s Choice award for pulling in the most online votes from consumers.

The full list of TOTY winners are below:

• Primal Hatch (Spin Master Ltd.): Action Figure of the Year
• Wigglitz (ZB Designs): Collectible of the Year
• LEGO Jurassic World Dinosaur Fossils: Tyrannosaurus rex Set (LEGO): Construction Toy of the Year
• ChompSaw (Chompshop, Inc.): Creative Toy of the Year
• American Girl Disney Moana Collection (Mattel, Inc.): Doll of the Year
• My Robotic Pet: Coding Chameleon (Thames & Kosmos): Educational Toy of the Year
• Exploding Kittens: The Board Game (Exploding Kittens, Inc.): Game of the Year
• Play Tab (Fat Brain Toy Co.): Infant/Toddler Toy of the Year
• LEGO Game Boy (LEGO Systems, Inc.): Kidult Toy of the Year
• Bluey (BBC Studios): License of the Year
• PoppinColorz Galactic Color Bubble Machine (South Beach Bubbles): Outdoor Toy of the Year
• Bluey Supermarket Playset (Moose Toys LLC): Playset of the Year
• Disney Stitch Ultimate Stitch Interactive Feature Plush (Just Play LLC): Plush Toy of the Year
• Mini Farmstand Sorting Set (Learning Resources, Inc.): Preschool Toy of the Year
• Anywhere Sports – Silent Basketball (Thin Air Brands LLC): Specialty Toy of the Year
• BRIO World Pull Back Train Set (Ravensburger North America, Inc.): Vehicle of the Year

During the evening, Melissa and Doug Bernstein, founders of Melissa & Doug, and Isaac Larian, Founder & CEO of MGA Entertainment, were inducted into the Toy Industry Hall of Fame.

Proceeds from the TOTY Awards go towards expanding The Toy Foundation’s work to increase toy distributions worldwide, fund more grants that bring play into children’s hospitals, and strengthen natural disaster response efforts.

“The TOTY Awards celebration is a powerful reminder of the impact play has in children’s lives,” said Pamela Mastrota, executive director of The Toy Foundation.
“Congratulations to this year’s winners and finalists for raising the bar on what it means to deliver meaningful, imaginative play experiences, and to the toy community for collectively raising more than $1 million to support The Toy Foundation’s mission. We are proud to channel the industry’s incredible passion for play into creating a momentous impact on children in need.”

At the gala, The Toy Association also introduced the Alan G. Hassenfeld Humanitarian Award in honour of the late Alan Hassenfeld, former CEO of Hasbro and prominent industry philanthropist. This award will annually honour an individual or company in the toy and play industry, or a child-focused field, that truly embodies Hassenfeld’s spirit, ‘recognising bold leadership grounded in humanitarianism, philanthropy, and an unwavering commitment to put a smile on every child’s face.’

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