Timeless Brands and Hasbro to open Monopoly Steakhouse in Mexico next year

Timeless Brands has teamed up with Hasbro to develop and launch a Monopoly Steakhouse restaurant in Mexico.

Set to open in early 2026 in Plaza Áuriga, within the city of San Pedro Garza García, the restaurant will offer a high-end culinary experience that fuses ‘the elegance of a classic steakhouse with the creativity, humour and luxurious aesthetic of the Monopoly universe’.

“Monopoly Steakhouse is not just a restaurant; it’s an experience where luxury and nostalgia meet,” said Adrián J. Romero, CEO of Timeless Brands.

“We aim to reinterpret the classic steakhouse with a contemporary approach – focused on excellence in food, mixology, and service – within an atmosphere that celebrates the legacy of the world’s most famous board game.”

Matt Proulx, Senior Vice President of Global Experiences, Partnerships, and Music at Hasbro, added: “Monopoly is one of the most recognisable and celebrated brands in the world, and Monopoly Steakhouse is a great example of how we’re expanding the experience beyond the board.

“Together with Timeless Brands, we’ve created something that feels both unexpected and instantly familiar – a destination where fans can step into the world of Monopoly, enjoy an exceptional meal and make lasting memories. It’s imaginative, premium, and perfectly captures the spirit of play that defines Hasbro’s Global Experiences portfolio.”

The restaurant will also feature a signature bar with exclusive themed cocktails, live music and a retail boutique offering bespoke and officially licensed Monopoly merchandise.

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