Mattel gives FRIENDS the Polly Pocket treatment
Mattel is launching a Polly Pocket Collector series that gives popular brands the micro-playset treatment.
First to launch is a Polly Pocket Collector FRIENDS set that brings the iconic sitcom to life in a compact playset shaped like a Central Perk coffee mug.
The mug opens up to reveal three locations from the show and comes with micro dolls of all six main characters and nine accessories, including the Thanksgiving turkey.
Mattel has already enjoyed success doing brand mash-ups with its successful Little People Collector series. This range has given a Little People twist to brands like The Lord of the Rings, Teenage Mutant Ninja Turtles and FRIENDS to date.
The Polly Pocket Collector FRIENDS Compact launches on July 24th at Mattel Creations. Check it out here or see snaps of the set below:
More Recent News
Funko welcomes Cynthia Williams as CEO
“Funko has built a portfolio of valuable global brands, and I am energised about this unique opportunity to help Funko fully realise its potential,” said Williams.
Board Game Club enjoys successful sustainability spotlight
“It was great to be able to showcase a real variety of games to our members, all of which were made from companies working in a more sustainable way,” said Board Game Club’s Mary Bobroff.
Moose Toys readies WWE Heroes of Goo Jit Zu figures
“We presented WWE with a new way for kids to engage with their favourite WWE Superstars,” said Hollie Holmes, VP of Global Franchising at Moose Toys.
Horizon Group USA debuts Star Wars STEM kits
“Applying Horizon Group’s innovative approach to the Star Wars brand has enabled us to make science subjects even more accessible to fans of all ages,” said Evan Buzzerio, Chief Commercial Officer & Partner at Horizon Group USA.
Penguin Ventures expands Orchard Toys’ licence to cover 20 additional markets
“The launch response from the UK trade and consumers to our first licensed collaboration has been brilliant,” said Josh Beevor, Director at Orchard Toys.
Ravensburger debuts Marshmallow card for Disney Lorcana: Ursula’s Return
The new card features art from Simone Buonfantino.
Popular Articles
Play Creators Awards 2024 finalists revealed
Mattel debuts collaborative way to play Scrabble in Scrabble Together
Stranger Things to get the Squishmallows treatment
Pace Development’s Robert Schwartzman and Peter Williams on how constraints fuel creativity
What should you put in a sell sheet and a sizzle? Hasbro’s Angus Walker shares his thoughts
Upcoming Events
-
- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 24th - 26th September 2024
- Excel London
Brand Licensing Europe