Mattel gives FRIENDS the Polly Pocket treatment
Mattel is launching a Polly Pocket Collector series that gives popular brands the micro-playset treatment.
First to launch is a Polly Pocket Collector FRIENDS set that brings the iconic sitcom to life in a compact playset shaped like a Central Perk coffee mug.
The mug opens up to reveal three locations from the show and comes with micro dolls of all six main characters and nine accessories, including the Thanksgiving turkey.
Mattel has already enjoyed success doing brand mash-ups with its successful Little People Collector series. This range has given a Little People twist to brands like The Lord of the Rings, Teenage Mutant Ninja Turtles and FRIENDS to date.
The Polly Pocket Collector FRIENDS Compact launches on July 24th at Mattel Creations. Check it out here or see snaps of the set below:
More Recent News
Let’s Play Games acquires 90% of the shares of Holdson Limited
Acquisition represents “A great new chapter in the Holdson company story” says Fleur Tisdale.
Hasbro celebrates Pantone’s 2026 Colour of the Year with Play-Doh partnership
Pantone 11-4201 Cloud Dancer is a serene shade designed to ‘reduce noise, restore balance and create space to simply be’.
Jazwares teams with Netflix for KPop Demon Hunters Squishmallows and BumBumz
“Being involved in fandoms such as KPop Demon Hunters reinforces our commitment to shaping products at the intersection of pop culture, collecting and play,” said Jeremy Padawer, Chief Brand Officer at Jazwares.
SALT teams with Big Potato Games for Herd Mentality India Pale Lager
Each can comes with a free digital copy of the popular party game.
LEGO and Netflix team up for Stranger Things: The Creel House set
This is the first-ever transforming LEGO house set, allowing fans to portray the Creel House in its various states.
LEGO readies FIFA World Cup 2026 Trophy set
“Collaborating with the FIFA World Cup 2026 presents an incredible opportunity to honour the world’s most iconic tournament and the global passion it ignites,” said Julia Goldin, Chief Product & Marketing Officer at the LEGO Group.
Popular Articles
Jazwares teams with Netflix for KPop Demon Hunters Squishmallows and BumBumz
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
David Albert of schleich North America on design, US growth and the company's 90th anniversary
Hasbro celebrates Pantone's 2026 Colour of the Year with Play-Doh partnership
Funko readies KPop Demon Hunters Pop! vinyl figures
Upcoming Events
-
- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
-
- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
-
- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
-
- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
-
- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
-
- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
-
- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
