Polly Pocket

Mattel gives FRIENDS the Polly Pocket treatment

The launch is the first in the new Polly Pocket Collector series.

Polly Pocket co-creator Chris Taylor reveals why he entered the toy industry

“How can I get the word ‘idiot’ into the award?” Chris Taylor on the fun of the industry and starting the I.D.I.O.T.s.

Genie’s Casey Norman on pitching, Polly Pocket and why perseverance doesn’t always pay off

We sit down with Casey Norman to talk creativity, ideation and his most underrated invention…

Fuse London’s Pete Cartlidge on how old trends have new life – and why Gravity Maze amazes…

We caught up with director Pete Cartlidge to learn how old trends have new life… And why Gravity Maze still amazes…

Sam Unsicker on how Big Monster Toys has remained on top of its game for over 30 years

Sam Unsicker, partner at BMT, sheds light on what it takes to be a designer with the group, and how – in such a trend-driven industry – the firm has remained on top of its game for over 30 years.

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