Toyish Labs readies first themed Clixo packs

Toyish Labs is expanding its range of Clixo toys with two themed kits.

The move marks the first time the firm has launched themed toys for its magnetic building brand.

The Mars Rover Clixo Pack boasts glow-in-the-dark all-terrain wheels, fire blasters and custom pieces allowing consumers to build rovers, motorcycle and space drones. Elsewhere, the Ocean Creatures Clixo Pack is also filled with glow-in-the-dark pieces, including fins and tentacles.

Both packs launch in October and both have been nominated for Toy of the Year awards. The Mars Rover Clixo Pack is a finalist for Creative Toy of the Year, while the Ocean Creatures Clixo Pack is in the running for Speciality Toy of the Year.

“After much tinkering and development, we are thrilled to bring two new Clixo packs to kids and adults to unlock even more creative possibilities and bring play to new heights,” said Assaf Eshet, Founder of Toyish Labs and creator of Clixo.

“Our mission with Clixo was to create a modern and inclusive toy that would empower creativity and unlock imaginations for people of all ages. We’ve heard amazing feedback since our initial launch achieving that very goal and these new packs will continue to elevate our play system and discover new and fun ways of thinking and playing.

“We are also honoured that both packs are now finalists at the Toy of the Year Awards and are excited to bring Clixo to the awards gala and the Toy Fair this year.”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

LEGO’s Innovation Campus designed to “foster creativity, inclusivity and the free flow of ideas”

“The space will serve as a global centre for product and design excellence,” said Julia Goldin, CPMO of the LEGO Group.

Asmodee USA embarks on exclusive distribution partnership with UP Games

“Teaming up with the creative minds at UP Games allows us to offer players light strategy games crafted by renowned designers, ensuring a fresh, fun experience for every type of gamer,” said Julien Sharp, Country Manager at Asmodee North America.

Asmodee’s Kelli Schmitz on what she looks for in a party game

Kelli Schmitz – Director of Sourcing and Innovation at Asmodee – talks about breaking into the US party game segment.

The Insights Family welcomes Jack Day as Global Strategic Account Director

“I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth,” said Day.

Fun in Motion Toys teams with Sanrio for Hello Kitty Shashibo range

“Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys.

Oink Games readies Disney versions of Order Overload and Maskmen

Toy Story: Toy Overload – designed by Jun Sasaki – is a new version of Oink’s popular co-operative memory game, Order Overload.