Watch: Desert Island Picks with… Hasbro’s Rich Mazel

If you could only take one toy, one game and one of your own inventions to a desert island, what would you take and why? That’s the question that Word Whizz Deej Johnson is posing to Rich Mazel, Senior Director of Global Product Acquisition at Hasbro, in this Desert Island Picks interview.

Hasbro’s Tanya Thompson on videos, napkins… And how to pitch to her!

Tanya Thompson, Hasbro’s Director of Global Product Acquisition for Games, tells inventors how to give her a winning pitch…

Open 2 Design’s Matt Burtonwood on his creative process, taking breaks – and patting his back while kicking himself…

As the co-founder of Open 2 Design, Matt Burtonwood is the brains behind a number of popular products. Recently, he and his business partner began pitching their own ideas, including the much-celebrated Rubik’s Cage.

Rubik’s Brand Vice President Chrisi Trussell on Tom Kremer, The Cube and retiring after 42 years

Since starting with the embryonic Seven Towns, Chrisi Trussell has worked at the heart of toys and games for 42 years. As she retires, we ask the Rubik’s Brand Vice President about Tom Kremer discovering The Rubik’s Cube… And why it’s enjoying such a massive revival today.

USAopoly’s Tony Serebriany on virtual pitches, loving London – and three things inventors should keep in mind…

We speak with Tony Serebriany about virtual pitches, loving London – and three things all inventors should keep in mind…

Designer Ross Atkin on his third Kickstarter project, the downside of licensing, and the one thing you MUST do to crowdfund

Kickstarter designer Ross Atkin on where crowdfunders go wrong, the skills you don’t learn at university… And robots. Lots of robots!

Toyi Co-founder and Designer Elif Atmaca on supporting free play, staying creative and building a community.

Elif Atmaca, co-founder of Toyi, discusses a nomadic childhood, free-play kits and why creating unique toys is vital to kids.

Industry stalwart Tim Walsh on breaking the rules, changing the game and pitching the fun…

Tim Walsh, co-founder of Roo Games, on breaking rules, changing directions… And the no-no’s of pitching.

Spin Master’s David Winter on recognising billion-dollar concepts – and how to pitch to him

David Winter is Director of Inventor Relations at Spin Master. We caught up with David to understand what a billion-dollar idea looks like on paper… And how to pitch him your ideas.

Moose Toys UK’s James Austin-Smith on creative thinking, bad product reviewers – and how he kickstarts ideas

With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…

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