Posted on 17th March 2026
By Billy Langsworthy

Bonkers Toys has launched a toy line based on the educational YouTube channel Genevieve’s Playhouse.
The range spans character figures, plush, playsets and more, with many of the toys designed by Genevieve herself.
“Genevieve’s Playhouse makes learning a fun and exciting adventure, and the new toy line embodies that spirit,” said Chiara Mattern, Brand Manager at Bonkers Toys.
“Each piece is designed to be adorable and engaging, helping preschoolers master colours, counting, and so much more through playful exploration, just like on the YouTube channel. Whether they’re longtime fans of Genevieve’s Playhouse or simply love to learn through play, the new toys are made for developing minds.”
Robert Mann, Creator of Genevieve’s Playhouse, added: “Bringing Genevieve’s characters to life through Bonkers’ toy line has been an incredible milestone. We’re thrilled for our fans to experience the toys and engage in the same creativity and learning through play that they enjoy on our YouTube channel.”
The range is available at Walmart, Target and Amazon.
–
To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here
More Recent News
“NFL Ballers is built for the way fans collect today – instantly recognisable stars, real chase mechanics, and a price point that keeps the thrill of the pull within reach,” said Chloe McKenzie, Global Marketing Director Zuru.
“It opens entirely new surfaces for play and storytelling, from making a store greeting feel magical to transforming a call waiting experience into a moment with a fan’s favourite character,” said Hasbro CEO Chris Cocks.
“BLE 2026 is set to be the biggest edition yet,” said Ella Haynes, BLE event director.
“LEGO Pokémon creatures respond to children’s actions: meaning fans can build, train and interact with their LEGO Pokémon creatures through hands-on, imaginative play that encourages creativity, confidence and storytelling,” said Julia Goldin, Chief Marketing and Product Officer at the LEGO Group.
“We can’t wait for fans, both old and new, to get their hands on the set and show the community what they’re made of,” said Roger Martin, Marketing Director at Asmodee.
“The safety of children is always our top priority, and we’re concerned that these knock-offs not only fail to deliver the same quality experience, but may also expose customers to unregulated, harmful chemicals,” said Sam Ireland, Operations Director of Bigjigs Toys.