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The philosophy behind Unexpected Games arose from Konieczka’s desire for a studio focused on innovation and idea incubation.

“It really is an important step in our ambitious target of making all LEGO elements from sustainable materials,” said LEGO’s VP of environmental responsibility, Tim Brooks.

“Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages,” said Mattel’s Janet Hsu.

“PlayMonster is a perfect fit for me with its culture of playfulness and determination, and commitment to innovation,” said Gill.

“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

The set allows children to craft and play with real toys – like the tori Wand, tori Catapult and tori Spacecrafts – and engage with them in the digital space.

The party game saw off competition from Ted Alspach’s Werewords and Reiner Knizia’s L.A.M.A.

New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.

“Adults and children over 10 can now create a powerful team of characters from their favourite fandoms and face off in exciting table-top gameplay,” said Funko Games’ Jay Wheatley.

“Together we can significantly add value across all our activities and continue to strengthen our mutual excellence and long standing customer relationships,” said Juan Ferrer, executive chairman of Jumbodiset Group.