Opinion

The Plan A Group’s Lee Allentuck examines the power of investing in innovation during tough times.

Switch tactics, pitch products: Deej Johnson’s tips for introverts.

Curtis Varner – former video producer at Big Monster Toys – breaks down two sizzle videos, highlighting key creative choices and their desired effects.

Why ridding your writing of the word ‘WILL’ helps rules and marketing sound more lively…

Deej Johnson explores the who, what, where, when and why of this divisive sales tool.

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Creative consultant Deej Johnson on Edward de Bono’s most powerful creative technique…

Prototypes, sizzle videos, rejection… GPI’s Product Development Manager, Al Ullman, discusses the art of the pitch.

Game designer Ellie Dix interrogates the assumption that family games need to be simple for children to understand and play along with parents.

GPI’s Product Development Manager, Al Ullman, shares five tips for companies looking to bolster their reputation in the inventor community.