Opinion

Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.

Toy and Game School’s Adam Borton looks at how different types of toys and games are more suited to different times of the year.

Toy and Game School’s Adam Borton puts a spotlight on TV moments – and how they can help sizzle videos soar and adverts sell.

Toy and Game School’s Adam Borton looks at why some ideas soar while others get passed on.

Deej Johnson, co-author of The Snakes & Ladders of Creative Thinking, on why creativity needs limits

Wynne-Jones IP’s Victor Caddy provides a reminder of what you need to do to register UK trade mark and design applications before this month’s deadline.

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new play experiences.

Toy and Game School’s Adam Borton looks what makes a creative person, and shares some of his own tips for fuelling creativity.

Phil Tottman, Director of Development and Co-Founder at Book of Beasties, asks when does playful learning become just learning?

Toy and Game School’s Adam Borton looks at how toy and game firms save cost while maintaining the function, quality and value of their products.