Core Home launches new games brand, Yellow Cab Games

Posted on 18th December 2020 By Billy Langsworthy

Core Home, the New York City-based producer of premium housewares, has launched a new games brand dubbed Yellow Cab Games.

The latest addition to the Core home family of brands, Yellow Cab Games includes ‘a variety of trend-forward party games as well as classic household games’.

The launch of Yellow Cab Games comes as Core Home continues its rigorous expansion into different product categories and realms of the home to supplement its success in the hydration and housewares markets.

“We created Yellow Cab Games after seeing the need for more at-home entertainment, in an effort to shift the paradigm during these unprecedented times,” said Core Home CEO Steven Bram.

“With so much time spent at home, and this past year dramatically affecting our consumers’ everyday lives, we wanted to create a reliable and amusing collection of games, both traditional and new, that accommodate our new social norm.”

While the development of the products is ongoing, Yellow Cab Games is actively seeking talent in the game development arena to help guide their new initiative.

If you are interested in joining the Yellow Cab Games team at this exciting and pivotal time, please email your resume to: talent@yellowcabgames.com.

Specialising in sustainable design and unique aesthetics, Core Home is the parent to a variety of notable brands including, Manna Hydration, Core Bamboo, Thyme&Table, Core Kitchen, and Brooklyn Steel Co.

—-

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here