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Next year’s live event will take place at London’s Stamford Bridge Stadium from Tuesday, June 23rd to Thursday, June 25th.

A celebration of the industry’s design and inventor talent, among the winners this year are Seven Towns, The Op Games’ Tony Serebriany and Smart Toys and Games.

The session will see Reemsborko, Pophouse Entertainment, Two Daughters Entertainment, Licensing Link, Great Ormond Street Hospital and Pop Paper City detail opportunities around their brands to a room of toy and game companies and inventors.

The session will explore the considerations that come into play when creating for kidults – and whether it’s an area that inventors should be focusing on.

The panel will be chaired by Hasbro’s Naomi Brugnatelli and feature DesignbyTouch’s Paul Boucher, inventor Danielle Reynolds and The Op Games’ Tony Serebriany.

“We are excited to be part of this year’s Play Creators Festival and to support such a dynamic and inspiring event,” said Chicco’s Andrea Grassi.